银河路计划启动百日:日均成交超4300万

澳门皇冠体育注册

作者:十亿电网源:十亿电网2019-07-10 18: 32

[宜邦动力新闻] 7月10日消息,益邦电力了解到,淘宝“银河路计划”已经启动100天,每天孵化6个新品牌,日均成交量超过4300万,适合国内外大量美容品牌打造“入淘”升级快车道。

据了解,“银河路项目”是今年由淘宝和天猫发起的一个美容品牌共建项目,旨在为国内外更多的中小品牌建立一条快速发展的道路。在这个过程中,淘宝将专注于帮助中小品牌开辟渠道,而天猫将更加关注成熟品牌的渠道拓展。

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“Galaxy Road Plan”为品牌提供定制孵化解决方案

“进入淘”3个月,交易额为1亿元

韩国专业功能性护肤品牌RNW是Galaxy Road Project的众多受益品牌之一。

2016年,RNW诞生于韩国首尔,三年后进入中国市场。从韩国到中国,RNW一直是一个非常小的护肤品牌。如何打开市场形势已成为RNW品牌所有者考虑的重要问题。今年4月,RNW遇到了“银河道路计划”。由于RNW在韩国已经积累了一定的声誉,但在中国缺乏市场认可,“银河路计划”为RNW量身定制了分销计划,并利用淘宝店铺布售渠道,不断提升品牌动能。与此同时,天猫商店也帮助RNW完成了品牌的本地化。

RNW品牌负责人表示:“银河道路计划”有助于我们渗透中国市场的渠道。除了一线和二线城市的消费者外,我们还有更多机会积极联系第3和第4和第5线的消费者。

To date, RNW's elite water emulsion has covered more than 2,000 Taobao stores, forming a mesh distribution matrix from the head net red store, large Taobao store and thousands of small Taobao stores. In just three months, RNW completed more than 100 million yuan in sales at Taobao.

The rise of Chinese goods, Taobao into an important position for brand incubation

In addition to helping Taobao distribution to help well-known brands expand sales channels and enhance overall transactions within the Ali Ecology, the “Galaxy Road Plan” also carries the brand incubation function, helping small and beautiful brands to open up the channel.

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“Galaxy Road Plan” shows a lot of brands to show opportunities for new brands

Established in 2018, the light country makeup brand also chose to embrace the "Galaxy Road Plan." Different from the needs of RNW, as a new brand, the primary goal is to complete the branding as soon as possible. To this end, the "Yinhe Road Project" provides a variety of brand opportunities for the establishment of the brand in Taobao, including the provision of venue resources, contact with a number of head reds for brand promotion. Since joining the “Galaxy Road Plan”, the company has completed a doubling of sales in one quarter.

In the Tmall 618 Carnival Day, the turnover of the branded enterprise stores reached more than twice the target amount. Among them, the city's blush series sold more than 13,000 pieces in the Tao. "As of July 8, the "Yinhe Road Project" has attracted 1,400 domestic and international beauty brands, and has successfully hatched 600 of them, with an average daily turnover of more than 43 million. Among them, nearly 290 brands have sold more than 10 million.

Aoxiang, the person in charge of the “Yinhe Road Project” once said that the core purpose of the “Yinhe Road Project” is to help the brand to lower the growth threshold and reach more sales channels.

xx除了“银河道路计划”,淘宝还开发了内容工具,如直播和微淘,为品牌的发展构建完整的商业基础设施。数据显示,过去三年加入淘宝的新业务数量在一年内达到了5000亿。在未来三年内,淘宝还将培育20万家新业务,年销售额超过500万。

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